A digital billboard in New York.
By 2028, spending on digital advertising will be larger than spending on the entire advertising industry was in 2022, GroupM said.
Photo: Richard B. Levine/Zuma PressThe growth in global ad spending is poised to slow in 2024 to 5.3%, excluding U.S. political advertising, according to a new forecast from media investment group GroupM.
That would mark a deceleration from the 5.8% increase that GroupM anticipates for this year, the forecast said.
Persons:
GroupM, Richard B, Levine
Organizations:
Zuma
Locations:
New York